TW Steel

TW Steel Watches: Dutch Boldness, Big Attitude at ImportCo

TW Steel kicked off in 2005 in the Netherlands. Two brothers, Jord and Ton Cobelens, wanted watches that broke the mold—huge, tough, and unapologetic. “TW” stands for TimeWalker, nodding to pioneers like aviators and racers. They took off fast with oversized cases and links to motorsport, like Red Bull Racing and Isle of Man TT. It’s all about that rebel spirit: big dials, bold straps, and Swiss or Japanese movements that deliver.

At ImportCo, we stock TW Steel for South Africans who like their time loud and lasting. The Volante is a crowd-pleaser: 44mm steel case, chronograph dial, and rubber strap for grip. Water-resistant to 100m—great for a Durban surf or Joburg grind. Want tech? The CEO Tech packs solar power, date window, and a slim profile for Cape Town meetings without the bulk.

For sporty vibes, the Canteen has a military crown guard, luminous hands, and 50m resistance—tough for Pretoria trails. Or go classic with the Maverick: leather band, automatic movement, and clean lines for everyday wins. Prices start under R5,000.

All our TW Steel watches are 100% real with safe delivery across SA. TW Steel isn’t small talk—it’s big moves, Dutch style. Get yours at ImportCo and own the clock.